Something new and shiny: The dynamic social network.


We are, by our nature, social actors who participate actively and, to some extent, passively in relational systems which are connected to each other. These related social systems operate in various contexts (micro- and macro-level), in time and space and in patterns of relations containing differing content and differing characteristics. Our behaviour, perceptions, beliefs, actions, decisions and our experience influence and are influenced by the other actors in our relational structures.
Relational structures can be simple dyadic relations between one person and another, but more often than not they can form more complex clusters. Relations can be stable or transitory, unidirectional or reciprocal, but, no matter how simple or complex, these structures allow for the exchange of information, the flow of knowledge, the creation and maintenance of interests and the sharing of identities, values and norms.
Within these social, relational structures, communication is a most vital component. We communicate with the other actors in relational structures from birth and, over time and with experience, this communication becomes effortless and seamless. We touch, we speak, we listen, we make eye contact and we are aware of the presence of those in our relational systems; these interactions, these communication tools are inbred and innate. Not only this, but because of our early adoption of these tools, we have become acclimatised to exposure and the interactions can, in the main be anticipated and predictable. I know, for instance, that my mother will compliment me, but immediately temper the compliment with an admonishment; I will not be shocked.
Of late, the omnipresent smartphone has become a most indispensable accessory and has, in a relatively short time, forced its way into our arsenal of communication tools. It is undeniably incredible that we now have the ability to interact with friends, family and the world from the palm of our hands. More incredible still, is the extent to which electronic devices, but more accurately, the applications which run on them, are influencing our behaviour, our emotions and our experiences. We have seen, in our research, that along with delivering our relational structures to our hands, a broad range of our behaviours, emotions and cognitions become amplified. Furthermore, these thoughts, feelings and actions have a significant effect on further thoughts, feelings and actions.
In the normal run of events, the content of our networked relations, have attitudinal, behavioural and perceptual consequences on the individual, but we are generally accustomed to the intensity and strength of these interactions. Every now and then, an interaction surprises us, but this is unusual. One has to wonder if it is the proximity and the ubiquity of smartphones and their attendant applications which afford new, frequent, dynamic and often surprising interactions which make us susceptible to FoMO; FoMO is a driving force behind social media use (Przybylski et al, 2014). The content of the interactions from an enlarged set of structured relations, tethered to us, is continually, unpredictably changing and is being updated in real time. Even when we’re not interacting with our screens we know that this vibrant, shifting, shiny, new content is right there, just a swipe or a tap away.

Przybylski, A., Murayama, K., DeHaan, C., & Gladwell, V. (2013). Motivational, emotional, and behavioral correlates of fear of missing out. Comput HumBehav. ;29(4):1841–1848.

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